Meta Tags
There are a number of different meta tags - The main three to be concerned with for search engine optimization are:
Title
Description
Keywords
We'll start with the keywords tag.
Before you setup your meta tags with keywords you need to figure out what search phrase you are targeting. The major one you want to target in this case is "homes for sale". The idea is to come up #1 or at least on the first page of whatever search phrase you are targeting. For most of us kicking out Realtor.Com, Yahoo, MSN, RealEstate.Com and Newsweek for top position is a little beyond our powers. So we get more specific. What geographical area is your property located in? List the county, city or region and then put the words 'home for sale' after it.
My home is in Roscoe, and is currently listed on the market so we will use it as an example. If you don't want to use "Roscoe home for sale" you can use, "Roscoe real estate" or "Roscoe condos" etc. My preference is home for sale.
In listing your keywords make sure you include the words that are in the body of your page. A keyword tag for my property website might look something like this:
<META name="keywords" content="Homes for sale in Roscoe, Roscoe real estate, Roscoe IL homes for sale, Waterfront home for sale, Roscoe waterfront home, Find homes for sale in Roscoe">
TIP!
A great way to find related keywords is the keyword tool built into the Google adwords. If you have a Google adwords account just log in, click on tools at the top, then click on keyword tool. Enter a phrase like "Roscoe real estate" then hit "get more keywords". And voila you have a list of related keywords that you can use. This will come in more handy as we go on.
Now we'll talk about the Title tag, Click Here to Continue.